CONTENT FRAMEWORK FOR INSERTS THAT APPEAR IN SEARCH RESULTS
The challenge: Users are distracted with competing inserts that bombard their search results and interrupt their booking journey. Without content guidelines and a single source of truth, these inserts lack targeting and visual consistency.
The solution: We created a content system that includes 1) content guidelines (messaging principles, content hierarchy, and copy guidelines)
2) consistent visual designs and 3) a technical framework that controls what, when, and where content can be shown.
CONTENT STRATEGY FOR AIRBNB PRODUCT
DETAIL PAGES
Worked alongside UX design, research, and engineering partners to determine content strategy for product detail pages, which balanced guest and host needs, with business requirements.